In today’s market, sellers are increasingly using sophisticated marketing techniques – including virtual home tours and incentive-to-buy gifts – in order to attract homebuyers. Some sellers even resign themselves to accepting less than their desired asking price because of the state of the market today. The good news is that there is one marketing technique that can help you sell your home faster and for more money than you might expect. That technique is called home staging.

Sellers must anticipate the concerns of potential home buyers in order to ensure their homes sell at acceptable prices. To overcome the tough real estate market, many sellers are turning to pre-listing inspections as a tool for enhancing the salability of their homes in a slow market.

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As Realtors, a routine part of our job is to write ad copy for newspapers, brochures and internet sites. Our goal is to create a favorable sense of the property and intrigue a potential buyer. However, it is easy to cross the line into false statements or discriminatory language. Although we may not intend to write discriminatory text, some of the language that we casually use may be interpreted that way.