The Industrial Revolution seemed a real godsend when it took place, in the 19th century. It solved agricultural or energetic problems without which the world would certainly be different today. What's more, it solved another astringent problem; the textile industry needed a miracle to provide clothes and textile household items for the rising modern world, however, the invention of the powered loom solved it.

In the past Emperors, Kings and Tsars have made their fair share of mistakes throughout history, however If it weren't for them we wouldn't have the wisdom and the power to learn from the past. One of the most inexplicable and pointless mistakes was the one made by the Soviet Union in 1920 when they destroyed the future of a prosperous and promising rug-weaving culture in the area of Caucasus.

There are some of us who pay attention to even the most intricate details, who think that there is a world of difference between baby blue and sky blue, who believe that carpets are the soul of the floor and that they should caress the feet instead of just being something to walk on; if you believe this, then you will love the feel and comfort which is unique to the Nain Persian rug.

The capacity of man to invent and create even in times of distress is truly amazing, in fact, this is how the antique hooked rug was born; from the hands of women who wanted to discover beauty and made extraordinary carpets out of ordinary rags. In those times they were used primarily to decorate humble homes of numerous families with hard-working parents and lots of children.

The world trade of the last decades met with an almost surprising demand of antiquities, with a handmade Persian rug being among the most popular. One of the main reasons for this is that as the world evolves more and more day by day and year by year, some of us have discovered that past traditions, the ones we've been running away from for so much time now, are not so bad after all.

The 21st century has had its impact on the human civilization; we are more and more concerned about work, money and jobs, and we forget about the comfort of our home. For those of you who still remember the pleasure of relaxing in your own space, the people of Qashqai have a solution to your problems: a Persian Gabbeh rug, where the originality and simplicity of the Middle East can come right under your feet!

A Persian Gabbeh rug is made by the Qashqai pastoral nomad tribe in southwestern Iran.

Ever since the man appeared on earth, he has always been searching to better himself; better home, better food, better comfort and last but not least, better ways of expressing himself. Surprising as it may seem, the expert weavers of the city of Kashan discovered the panacea of how to improve their life. They have found the balance between functionality and aesthetic comfort by reinventing the beauty of carpets, and by having a Persian Kashan rug you can also bring this equilibrium directly in your home.

Perhaps one of the most beautiful rugs ever made is a Tabriz rug; it defines the legends and history together with the sensitivity of the Persian world. Tabriz rugs are extremely aesthetically pleasing works of art which gather in their elegant patterns the myth of ancient traditions. Having such a carpet in your home will personalize it and give it the originality you always wished for.

We live in a world which needs more and more fast, economic and durable solutions to all our problems. History has showed us that we are capable of reinventing ourselves for the sake of comfort and speed, yet a the same time we still need to feed our spirit and thought to satisfy our vision and our touch sense. We need ergonomic houses which consume less but please more and yet we still want that personal warm and the feeling of belonging when we come home from a hard day's work.