Most real estate agents are not marketing experts. They did not get into real estate on their way to a lucrative marketing career. In fact many agents don't know anything about marketing and so they just do things as they have always been done. And the way it has always been done in real estate is with image advertising. This is not news. It is an obvious fact that can be found by simply looking around your own neighborhood and in your own mailbox.

"The sky is falling! The sky is falling!" This is what many agents felt when people started looking on the Internet for their next home. "The end is near!" This was the response by many when the MLS was made available to anybody with an Internet connection. Technology, the Internet specifically, has forever changed the way people buy and sell their homes.

When most people first become real estate agents they are probably not thinking about how they are going to get out of the business. They are thinking about how much money they are going to make once they get started and not how much they are going to make when it is time to get out. However, if you are not thinking about where you are going, will you ever get there? Probably not.

Would you trust a financial advisor that was not able to track your investments and tell you which ones were doing well and which ones should be reconsidered? I bet you wouldn't. But I would also bet that there are a lot of real estate agents out there that are doing the same thing with their own money. Every piece of advertising and marketing that is sent out, posted and published is an investment.